What is NLP? The Good, The Bad and The Application

Author: Annie Page

June 27, 2024

Neuro-Linguistic Programming (NLP) is an approach that focuses on the connection
between our neurological processes, the language we use and our behaviours. It aims to
help individuals achieve specific goals by modelling the successful strategies of others.

One of the key advantages of NLP is its ability to enhance communication skills. By
analysing and adapting the communication styles of effective individuals, NLP helps people
understand and influence others more effectively. This can be particularly beneficial in both
personal and professional settings, where clear and persuasive communication is essential.
NLP also offers numerous techniques for personal development, such as overcoming fears,
changing limiting beliefs, and helping create a more positive mindset. These techniques can
lead to greater self-awareness and personal growth, enabling individuals to maximise their
potential.

NLP is known for its goal setting tools. It provides strategies for setting and achieving
objectives by breaking them down into manageable steps and using visualisation techniques
to maintain focus and motivation. NLP can improve relationships by helping individuals
better understand and empathise with others. This improved understanding can lead to more
productive communication, both at home and in the workplace.

NLP did gain a bad reputation in some circles a few years ago as unfortunately some
proponents of NLP made exaggerated claims about its capabilities, which led to unrealistic
expectations and disappointment. There is also the potential for misuse, as NLP techniques
can be used unethically to manipulate others without their consent (it was taught in some
sales training, where they taught the techniques but none of the ethics!). This highlighted the
importance of ethical training and application of NLP practices. The quality of NLP training
can also vary widely, with some programs offering comprehensive instruction while others
may be less rigorous. This inconsistency has resulted in a varied understanding and
application of NLP techniques.

In the corporate business world, NLP has found a range of applications. It is often used in
leadership development to help leaders improve their communication, decision-making, and
problem-solving skills. By understanding and modelling the strategies of successful leaders,
individuals can enhance their own leadership abilities. Sales is an area where NLP is
commonly applied (and taught ethically) so that sales teams can better understand their
customer needs, build rapport, and close deals more effectively. This can lead to increased
sales and improved customer satisfaction. NLP techniques are also used in team building,
fostering better teamwork and collaboration by improving interpersonal understanding and
communication. Additionally, NLP can aid in managing organisational change by helping
individuals adapt their mindsets and behaviours, making transitions smoother and more
effective.

My book ‘Thrive through Transition’ was based on the research and interviews I did with
professional sports people and the technique taught in the book for change work, came from
the modelling I did on mindset from that research.

NLP is used a lot in a sports environment to enhance performance. Athletes use NLP
techniques to improve focus, confidence, and mental resilience, which are crucial for high-
level performance. Goal setting and visualisation are common practices in sports, with NLP
providing structured approaches to mentally rehearse and achieve goals. These techniques
help athletes maintain motivation and clarity, leading to better performance outcomes. NLP
also assists athletes in overcoming mental barriers and limiting beliefs that may hinder their
progress. By addressing these psychological obstacles, athletes can unlock their full
potential. Additionally, NLP provides tools for managing stress and anxiety, which are
essential for performing well under pressure.

So, NLP offers valuable tools for personal development, communication, and performance
enhancement. Its applications in the corporate and sports world can lead to significant
benefits when used ethically and effectively. As with any technique, the key to NLP’s
success lies in its responsible and informed application.